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Levi's CEO explains why you should never wash your jeans | The Independent | The Independent
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How should you really wash your denim jeans?
Now Levi's climate-conscious CEO - who admits to never using a washing machine - suggests a new bizarre way to clean your jeans to save the planet | Daily Mail Online
How often should you wash your jeans? Levi's CEO settles debate
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Levi's CEO explains why you should never wash your jeans | The Independent | The Independent
